The Nature Vs. Nurture - 1463 Words

T What can we define as Human Nature and Nurture? The Nature vs. Nurture has been a long never ending debate for some time now. Nature vs Nurture has been so profoundly debated, that now it’s unclear whether what makes us who we are and what we do, nature or nurture. For purposes of this essay Nature is going to be defined as characteristics we acquire through our genetic and biological factors, while that Nurture is going to be defined characteristics we acquire through our interactions and influences with the environment. There are endless ways of taking an approach to the Nature vs Nurture conflict, thus the reason that it’s truly unclear if its Nature or Nurture or even both what makes us who and what we are. Karl Marx in his Communist Manifesto takes a communism approach at the Nature vs Nurture conflict. Marx uses the class conflict between the bourgeoisie and proletarians in the beginning of the Communist Manifesto to explain whether its Nature vs Nurture that de fines us. The class struggle between the bourgeoisie and proletarians as marx’s states is and has been throughout history a struggle of, â€Å"Free man and slave, patrician and plebeian, lord and serf, guild master and journeyman, in a word, oppressor and oppressed† (Marx 209). In other words, there always have to be those who are oppressed in order for there to be that one oppressor which gains from oppressing others. In the class struggle between the bourgeoisie and proletarians we see that the bourgeoisie theShow MoreRelatedNature Vs Nurture : Is The Nature Or Nurture?1300 Words   |  6 PagesAoS 3: Student Directed Research Investigation Unit 1 Psychology - Megan Rodrigues RESEARCH QUESTION How is the nature vs nurture debate related to a consideration of the mental disorder, schizophrenia? INTRODUCTION Schizophrenia is categorized by thoughts or experiences that seem abnormal with reality, disorganized speech or behaviour and decreased participation in regular daily activities. Difficulty with memory and concentration are sometimes also present. The two hit hypothesis generally refersRead MoreNature Vs. Nurture : Nature And Nurture844 Words   |  4 Pagesis referred to as nature vs. nurture. It poses a question that many theorists have contested. Do human personalities and behaviors relate to our genetic makeup, or are we directly influenced by the environment and people that we are subjected to? What is more important, genes or environment? While some theorists take either one side over the other, some believe that both nature and nurture play an active role in human development. What is the nature side of the debate? Nature mainly refers to geneticRead MoreNature Vs Nurture : Nature And Nurture1821 Words   |  8 PagesNature and nurture are usually seen as very different things, but they are actually somewhat similar and even integrated. There is a huge debate over which holds more influence over how people develop and whether they behave based on genes or their environment. In Sincero’s article Nature and Nurture Debate she discusses arguments for both sides, saying behavior may be completely in a person’s genes, or it could come from experience and influence. Many people believe â€Å"that the criminal acts, tendencyRead MoreNature Vs Nurture : Nature Or Nurture874 Words   |  4 Pages Nature or Nurture. Nature may be all of the genes and hereditary factors with which influence them to become who they are such as physical appearances and personality characteristics. Nurturing impacts people’s lives as well as how they are raised and all the environmental factors. In combination, these qualities can be the true identity of oneself. Many people may argue that nurture appears to a play huge factor in the two, but others may think otherwise. Not having both as a characteristic canRead MoreNature And Nurture : Nature Vs. Nurture1780 Words   |  8 PagesAs Nature Made Him: Nature vs. Nurture Human behavior is determined by both biological and environmental factors. Psychologists are interested in learning which of these factors is a greater influence on human behavior and identity. Although psychologists today generally agree that both nature and nurture play a role in conditioning behavior, there is still disagreement about the part that each of the factors have in determining behavior. The nature versus nurture debate focuses around the extentRead MoreNature Vs Nurture : Nature And Nurture1821 Words   |  8 Pages Nature and nurture are usually seen as very different things, but they are actually somewhat similar and even integrated. There is a huge debate over which holds more influence over how people develop and whether they behave based on genes or their environment. In Sincero’s article Nature and Nurture Debate she discusses arguments for both sides, saying behavior may be completely in a person’s genes, or it could come from experience and influe nce. Many people believe â€Å"that the criminal acts, tendencyRead MoreNature Vs. Nurture : Nurture1405 Words   |  6 PagesDecember 2015 Nature vs. Nurture Very few people know that the nature vs. nurture debate actually began early on with famous Greek philosophers such as Plato and Descartes. These two theorized that certain things were inborn and occurred naturally regardless of environmental factors (Cherry 1). Most people began to witness this debate in 1896 when the phrase â€Å"Nature vs. Nurture† was coined by English polymath, Francis Galton (â€Å"Nature vs. Nurture†Origins 1). At this point the nature vs. nurture debate grewRead MoreNature Vs. Nurture : Nurture901 Words   |  4 Pagestime the proverbial nature vs. nurture question has sparked quite a debate. I hold the belief that nature vs. nurture is a zero-sum game. We essentially enter this existence, a lump of clay that needs molding in order to take form. So, I believe my creative abilities can be attributed to the sum of our genetic predisposition, the nurture of our mind, and the dynamic of both nature and nurture, with nurture being the predominant influencing factor. In psychology, nature refers to the inheritedRead MoreNature Vs Nurture And Nurture1777 Words   |  8 Pagesformed and cultivated through nature or nurture. This psychological anomaly is why I am writing this paper. Ever since I have enrolled in, and taken, a psychology class during my junior year, I have questioned whether every little emotion and action is because of nature or nurture. No topic is more widely explored and researched than morality. It cannot be scientifically or psychologically proven or tested, making any claim highly controversial. This idea, of nature vs nurture, that I had previously researchedRead MoreNature Vs. Nurture : Nature Versus Nurture1337 Words   |  6 PagesNature vs. Nurture There are many different ways that behavior can be explained, especially on the terms of nature vs. nurture. Aggression is a behavior that has been extensively analyzed in a complex manner and the causes of it can be explained many different ways. Aggression can be defined as hostile or destructive behavior that can cause injury or destructive outlook especially when caused by frustration. Nature can be defined as aspects of behavior that have been inherited or are genetic, while

Aristotle s Doctrine Of The Mean Real Quick - 1571 Words

Jonathan Abrams Alptekin Sanli Philosophical Perspectives 8 December 2014 Zero to One-Hundred: Find the Mean Real Quick It is a simple exercise to find the mean between two numbers, it is the midpoint between any two values on the number line. However, when you drift away from the number system, calculating the mean of a set can be quite a different process. If you consider fear and confidence, it is less intuitive that the mean of these two qualities is bravery. And such, it even follows that there is no single variable that defines bravery. In Nicomachean Ethics, Aristotle discusses one of his most famous principles in great detail, the ‘Doctrine of the Mean’. It declares that a moral (ethical) action is a mean between two extremes, and that a virtuous person is capable of choosing the mean consistently. Although the first example of means given above is arithmetic in nature, Aristotle’s doctrine applies to a much wider set. Ethical virtue, Aristotle asserts, is a habit, disposed toward action by deliberate choice, being at the mean relative to us, and defined by reason as a prudent man would define it (NE, Book 2, Chapter 7, Line 1107a). Being virtuous and acting virtuously differ markedly. One must not only act virtuously, but also know he is acting virtuously, aim to do what he does for its own sake, and act with certainty and decisiveness, to qualify as virtuous (NE, Book 2, Chapter 4, Line 1105b). Acting virtuously, however, is the first step and primaryShow MoreRelatedBranches of Philosophy8343 Words   |  34 Pagesbeen ascribed to the Greek thinker Pythagoras (see Diogenes Laertius: De vita et moribus philosophorum, I, 12; Cicero: Tusculanae disputationes, V, 8-9). The ascription is based on a passage in a lost work of Herakleides Pontikos, a disciple of Aristotle. It is considered to be part of the widespread legends of Pythagoras of this time. Philosopher replaced the word sophist (from sophoi), which was used to describe wise men, teachers of rhetoric, who were important in Athenian democracy. TheRead MoreFate And Free Will : Oedipus Rex1841 Words   |  8 PagesFate and free will have many meanings towards what they mean in Oedipus Rex it’s all based on fate and free will. When your whole life is planned out for you it’s usually fate something you can’t avoid or run away from. Fate is played out in Oedipus Rex although free will happens to be your choice of action which happens to be played out in the play. Oedipus pursed information to seek certain knowledge that he should ve just left alone about his identity. Fate is responsible for Oedipus’s incestRead MoreJurisprudential Theories on IPR13115 Words   |  53 PagesWilhelm Friedrich Hegel. n4 Part III argues, however, that more familiar civil rights doctrines, specifically rights of expression and privacy, also can provide a foundation for personality theory in intellectual property. This civil rights justification serves, in large part, as a bridge from American legal doctrines to th e more abstract personality justification. When I say justification, I do not mean that every aspect of our system of intellectual property be tortured on some rack of theoreticalRead MoreA Picatrix Miscellany52019 Words   |  209 PagesLondon, The Warburg Institute, University of London, 1962 French B. Bakhouche, F. Fauquier, B. Pà ©rez-Jean: Picatrix Un traità © de magie mà ©dià ©val. 388 p., 130 x 210 mm, 2003, Paperback ISBN 2-503-51068-X, EUR 37.91. Newest critical edition. French S. Matton, La magie arabe traditionelle, Paris, 1977 (incomplete) Latin Picatrix: The Latin Version of the Ghà ¢yat Al-Hakà ®m, ed. David Pingree (London, Warburg Institute, 1986). Spanish Abul-Casim Maslama ben Ahmad: Picatrix (El fin del sabio y el mejorRead MoreFrancis Bacon15624 Words   |  63 Pagesthat of average man’s, yet it was not of the highest order. The matter of good and right was important for him but not if it proved too costly in worldly terms. On one hand, he preached high moral principles and on the other hand, he also expressed a mean capacity by compromising upon those morals for the sake of worldly success. For this reaon, William Blake, a spiritual poet says about his essays:   â€Å"Good advice for Satan’s Kingdom.† Blake considers any utilitarian advice contrary to God’s ways,Read MoreNational Security Outline Essay40741 Words   |  163 Pagesand the Fourth and Fifth Amendments 73 R. J. Rummel, â€Å"Power Kills; Absolute Power Kills Absolutely (Oct. 1991) 77 A. Theories of Confidence-Building Measures 79 J.N. Moore, Law and the Indochina War 81 Henkin, Is there a ‘Political Question’ Doctrine? 82 STANDING 83 JNM, SOLVING THE WAR PUZZLE, September 11th Its Aftermath: Terrorism, Afghanistan, The Iraq War 84 Incentive Theory Terrorism 84 Low Intensity Conflict and the International Legal System, JNM 89 Recommendations for StrengtheningRead MoreInternational Management67196 Words   |  269 Pages1221 Avenue of the Americas, New York, NY 10020. Copyright  © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions  © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. SomeRead MoreLogical Reasoning189930 Words   |  760 Pagesthinking, believing what somebody says simply because they raise their voice, and narrowly thinking about a problem without bringing in the most relevant information. This first chapter explains what it means to be logical—to reason logically. It demonstrates the usefulness of logical reasoning as a means to making more effective decisions about your own life—decisions about what to believe and decisions about what to do. The chapter begins a systematic program of study of all the major topics regarding

Market Research and Business Plan Free Essays

string(96) " its competitors as they are all well-established brands who have a well-defined customer base\." Executive Summary: This business plan focuses upon the idea of a small electrical company with the name of Braze, which distinguishes itself from its competitors upon the basis of providing customers with colourful and designed electronic products. The exteriors of the products are offered in neon colours and a variety of designs and are aimed at attracting fashion-conscious, fun-loving, and generally young consumers who are appreciative of brightly coloured products. The brand will price its products at a slight premium and position the pricing in the midst of Samsung and Sony. We will write a custom essay sample on Market Research and Business Plan or any similar topic only for you Order Now The brand will initially open outlets in the cities of London, Birmingham, and Manchester and gradually expand into other international markets once it stabilizes itself and gains a strong customer base. This business plan conducts a competitor analysis, explains the pricing and marketing strategy of Braze, analyzes its customer profile, and describes its initial start-up costs and payback period. The report concludes with an analysis of the company’s future plans and a summary of all the main points made in the plan. Introduction: The electronics industry is highly penetrated and carries a great degree of competition. However, the industry also holds a vast amount of potential and profitability as new products are invented and upgraded from previous models. Consumers are looking for highly innovative, easy-to-use, and trendy products which add to their style, convenience, and are as much automated as possible. The drawback of investing in the electronics industry is that products have a very short lifecycle and quickly become outdated once they are released in the market and it is essential for producers to ensure that they continue to innovate their products as much as possible to ensure customer retention. Another problem of investing in the electronics industry is that it may require significant investment, continuous innovation and efficiency, and a highly interesting unique selling proposition in order for businesses to set themselves apart from their competitors. Moreover, the electronics industry also h as a very narrow and competitive pricing strategy as it is a requirement for them to price their products in line with their competitors (Tidd Bessant, 2011). This business plan will outline a proposal for a new small electronics and electric company and will begin with an analysis of the existing competition in the market and how this company can set itself apart from its competitors, commence with an analysis of the costs and payback period estimated for the required project, followed by a description of the staffing requirements for the project, and concluding with a description of the future plans for the company and its expansion. Business Idea/Unique Selling Proposition: The business idea is to begin a new electrical company which offers a highly innovative and personalized service, and offers their clients technological products which also add to the customer’s home decor and/ or personalized preferences. The company seeks to offer electrical appliances, such as televisions, tablets, laptops, hair styling and grooming appliances, and other electrical appliances, in the home category or the self-care category. The company’s name will be Braze and this name is suggested because it is short and comprehensive and also has a highly jazzy feel to it. The â€Å"z† sound at the end is used to give the company’s name a hi-tech sound while the â€Å"br† sound at the beginning of the company’s name is used to signify the â€Å"brightness† as those are the types of products that the company is offering to its customers. Moreover, the company originates in England and the â€Å"br† at the beginning of the c ompany’s name also gives it a â€Å"British† feel which helps the company maintain its identity and helps consumers recognize its country-of-origin. The main business idea is to offer consumers a variety of electrical products and to differentiate itself upon the basis of providing these products in a variety of different colours. For example, the company may offer LED screen televisions, tablets, hair straighteners, and other appliances in a variety of colours such as blue, green, golden, red, purple, and other designs. Designs such as leopard prints, snake prints, zebra prints, and other colours may be offered in the electrical appliances which may appeal to varying consumer segments and attract consumers who wish to match these appliances with their home decor or wish to match them with their personal preferences. This is also the point that the company will use as its unique selling proposition and its point of differentiation from other companies. The next section of this plan will conduct a comprehensive competitor analysis of the electronics industry and the types of products being offered. Competitor Analysis: As mentioned before, the electronics industry is highly saturated with many companies competing to gain market share and customer loyalty. Most of the companies in the industry seek to gain customer loyalty and market share through competing upon the basis of price, quality, and being the first to introduce updated models of previously introduced electrical appliances. The largest companies in the industry include: Sony ·Slightly premium priced  ·Differentiates itself on the basis of high quality and goodwill as it is a renowned company  ·Produces a variety of products including mobile phones, televisions, laptops and tablets, etc. (MIT Technology Review, 2013) Samsung ·Moderately priced but in-line with competitors  ·Competes with competitors on the basis of price while also ensuring that it maintains quality  ·Produces the same variety of products that Sony does (BusinessInsider, 2013) Nobel ·Low-priced compared to competitors  ·Competes with competitors mainly on the basis of price while it is known for having moderate levels of quality  ·Produces nearly the same variety of electrical products as its competitors (MIT Technology Review, 2013) Pricing Analysis of Competitor Companies: Samsung Plasma TV 43†- ?399.00 (Amazon, 2014) Sony Plasma TV 43†Ã¢â‚¬â€œ ?433.00 (Amazon, 2014) Nobel Plasma TV 43†Ã¢â‚¬â€œ ?295.00 (Amazon, 2014) Brand Positioning and Pricing Strategy for Braze: As Braze is going to be a small electrical company catering to a market niche which prefers colourful and designed electrical products, the company is likely to have higher costs compared to its competitors as they are all well-established brands who have a well-defined customer base. You read "Market Research and Business Plan" in category "Essay examples" Thus, the company is going to charge its customers a slight premium price from that charged by Nobel and Toshiba as it aims to position itself as a modern, high-quality, fashionable brand which represents convenience, quality, and style at the same time. The company will begin with approximately three outlets in various parts of England, especially in the larger cities such as London, Birmingham, and Manchester. The outlets will be designed differently from traditional electronics shops which usually have plain white interiors or use light colours in their interiors. The shops will have colours, such as pink, green, golden, purple, and other colours, which would add a highly bright and fun-loving image to the shops. The interiors of the outlets will be lit with spotlights and some neon lights, which will extenuate the designs of each of the electronic products. The staff in the shops will be trained to provide customers with a highly personalized service and keep records of customer preferences and will also be encouraged to take customer suggestions regarding popular product designs that customers may prefer in the products. The staff will be wearing uniforms of bright colours and will be encouraged to display salesmanship which exemplifies the company’s tagline of â€Å"We Wish to Brighten Your Day†. The interiors of the outlets will be luxuriously furnished with easy chairs and magazines which show the company’s range of products. The company is aiming to exemplify a differentiated image which also promotes an aura of luxury, style, fashion-consciousness, and a high level of personalization. Thus, the company will be charging a slightly higher price than Nobel but a slightly lower price than Sony as the company is aiming to break into a highly penetrated and competitive market. The company’s price list may be as follows: Plasma Television 43†- ?400.00 Tablet-?350.00 Microwave Ovens-?100.00 Set-up Costs and Payback Period: In its initial stages, the company will need a high amount of investment to develop its products and set up its three outlets. The company will need investment for production costs and then investment for purchasing furniture and other essentials for its three outlets. The company would require approximately ?100,000 pounds to develop and produce a small range of designed and coloured products. The company is advised to rent a small factory area in the suburbs of London or Birmingham to facilitate its production process and also initially rent its three outlets in London, Birmingham, and Manchester as there may be requirements of switching locations from time to time. The company is advised to rent these outlets within malls such as BrentCross in London or Trafford Centre in Manchester in order to help the brand gain maximum exposure. Thus, the company’s initial costs would be estimated to amount to the following amounts: Product Development Costs: ?100,000 Factory Rent: ?1500 p.m. Machinery Costs: ?100,000 Outlet Rent in London: ?2000 p.m. (Gumtree, 2014) Outlet Rent in Manchester: ?1850 p.m. (Gumtree, 2014) Outlet Rent in Birmingham: ?1900 p.m. (Gumtree, 2014) During the company’s initial stages, the company is likely to have a small range of customers as it is basically catering to a market niche. Thus, we can assume that the company is likely to sell approximately 50 products in each of its outlets per month during its first year of operations. As the company expands its product range and focuses upon advertising and promotional activities, it may be able to expand its customer base and increase its sales. However, this process is likely to take 2-3 years before the brand can consider itself to be stable in the electronic goods niche market. The firm is likely to recover its investment in approximately 5 years time but is not likely to recover its initial investment before this time period as it will be struggling to expand its customer base. Customer Profile and Marketing Strategy: The company will initially be catering to customers of both genders within the approximate age range of 15-50 who would appreciate the brightly coloured electrical appliances that the company offers and also have the ability to pay for the slightly premium priced products. The company’s customers are also likely to be fashion-conscious, fun-loving, energetic, and having an appreciation for colours and designs. The brand is likely to appeal to women more than men as women would be more likely to appreciate the aesthetic appeal of the electronic products offered than men would. Hence, the company’s initial marketing and advertising strategy will be based on demonstrations and displays within the popular malls of England and through pamphlets dispersed throughout the three cities in the homes of potential consumers. Advertisements will also be made on billboards, radio, and within magazines. The company will initially be located in only three cities of England, thus the company may not initially depend upon television advertisements but may also pursue this medium when it expands its business to other areas as well. Staffing Arrangements and Position of Owner: In its initial stages, the company will staff a small number of people to be able to sufficiently cater to the various functions that the business requires to be performed. The company’s factory may employ 3 electrical engineers who will aid in the research and development of the products and guide factory operations. The company will also employ two graphic designers who will create the designs printed upon the exteriors of the products. The factory will be run by approximately 20 workers who will produce the products required for the three outlets. Supervision will be required for the workers which means that two experienced managers will also be hired in order to supervise operations. The company’s logistics network will be set up via trucks which will transport the finished products to the three outlets of Braze. The company will initially rent three trucks and hire four drivers to transport the products to the required outlets. The extra driver will be employed to cater to emergency situations and the drivers will be required to work on a rotational basis in order to ensure reliability in the delivery and transport process. Braze’s outlets will require three salespeople each and one manager for each outlet initially to cater to inventory management, sales, and outlet maintenance. The skills required for the salespeople will include a high level of persuasive ability, excellent communication and management skills, high levels of creativity in order to help in putting products on display and presenting them in front of customers in a unique manner. Moreover, the salespeople will be required to have a pleasant personality and will preferably have degrees in communication and/or marketing. The managers employed in the outlets will be required to have experience amounting to approximately 3-5 years and have degrees in management, leadership, marketing, or other business disciplines. The owner of the business, being an electrical engineer, will aid the production process with fresh ideas and will work in collaboration with the other employed electrical engineers to create innovative products and attempt to re-design products frequently in order to remain in coordination with customer demands. The owner will also facilitate operations by supervising the outlets on a rotational basis and ensuring that the brand is being promoted appropriately and keeping any potential problems in check. The company will also additionally need to hire an accountant and make use of a cleaning service once a week in order to keep its outlets clean and presentable for customers. Company’s Future Plans: The company’s future plans will consist of expanding the business within other areas of the United Kingdom. The company will initially aim to expand its outlets within Wales and Scotland and will also open outlets in Edinburgh, Glasgow, Sheffield, and other areas. The company will also aim to increase its research and development investment and try to make a breakthrough invention in the market and be the pioneer introducer of a new product. This will eventually enable the company to grow in size and capture a larger percentage of the electronics market. Further, the firm will also plan to purchase its outlets and factory area in order to reduce its monthly costs and to increase the value of its fixed assets. The company may choose to raise finance for this expansion through bank loans and/or by adding partners to the business and converting it into a partnership or a private limited company. Within about ten years time the company may aim to go international and may expand into the areas of Ireland and Europe. The company’s initial targets may be France, Belgium, Netherlands, and Germany before it attempts to expand into other markets of Europe. The company will then aim to target the markets of the USA and Canada followed by the markets of Asia. Braze will also have to expand its staff and employ more experienced and competent managers who can handle international operations. Conclusion: Braze is a small British electrical company which aims to differentiate itself from its competitors on the basis of providing them with personalized, colourfully designed electronic products which are likely to appeal to their aesthetic sense and are likely to attract fun-loving style conscious customers who appreciate brightly coloured products. The company initially aims to enter the market with a small factory area located in the suburbs of London or Birmingham and three outlets ideally situated in mall areas of London, Birmingham, and Manchester. Braze aims to cater to the tastes of fashion-conscious, young and middle-aged customers who would like electrical appliances which can add a sense of style to their home decoration or their accessories because of their unique colours and designs. The company aims to initially rent all of its premises and employ a small number of employees. The company’s initial marketing strategy will be based upon promoting the products via demonstrations and through pamphlets distributed in the homes of potential customers, radio, billboards, and magazines. Later on, once the company stabilizes itself, it will aim to expand into other markets of Europe, USA and Canada, and then later on pursue the markets of Asia. References Amazon (2014) Nobel Televisions. [online] Accessed on January 4, 2014 Available at: http://www.amazon.co.uk/Televisions-Sound-Vision-Projectors/b?ie=UTF8node=560864 Amazon (2014) Samsung Televisions. [online] Accessed on: January 5, 2014 Available at: http://www.amazon.com/Samsung-UN40EH5300-40-Inch-1080p-Black/dp/B0074FGR74 Amazon (2014) Sony Televisions. [online] Accessed on: January 5, 2014 Available at: http://www.amazon.com/Sony-SGPT111US-Wi-Fi-Tablet-16GB/dp/B005FXYJZY Business Insider (2014) Samsung Corporate Strategy. [online] Accessed on January 3, 2014 Available at: http://www.businessinsider.com/samsung-corporate-strategy-2013-3 Gumtree (2014) Birmingham Rental Rates. [online] Accessed on January 4, 2014 Available at: http://www.gumtree.com/ Gumtree (2014) London Rental Rates. [online] Accessed on January 3, 2014 Available at: http://www.gumtree.com/ Gumtree (2014) Manchester Rental Rates. [online] Accessed on January 4, 2014 Available at: http://www.gumtree.com/ MIT Technology Review (2013) Sony. [online] Accessed on January 4, 2014 Available at: http://www.technologyreview.com/article/416848/sony/ Tidd, J., Bessant, J. (2011). Managing innovation: integrating technological, market and organizational change. Wiley. com. How to cite Market Research and Business Plan, Essays